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The London Pass® (Review – Is it a cost-effective option for you?)

Visiting London? Are you considering purchasing the London Pass or London Pass Plus? In this article discover what it is, where you can use it and how to calculate if it is a cost-effective option for you.

London is a fantastic city offering visitors a plethora of popular activities and attractions to choose from. If your London itinerary includes plans to visit popular attractions such as the London Eye, Westminster Abbey, the Tower of London and Kensington Palace, ticket costs can soon add up.

With so many amazing things to see in London, buying a pass may be an affordable option for your trip.

But before you consider purchasing a pass you should weigh up whether it is worth your money. In this article, we answer all your questions about the London Pass – what it is, where you can use it and how to work out if purchasing a London Pass or London Pass Plus could be the right option for you.

What is the London Pass and London Pass Plus?

The London Pass is an all-inclusive pass and sightseeing package that provides holders with fast track entry to over 90 of the city’s top tourist attractions. If you want to experience the London Eye, Madame Tussauds, The View from the Shard, and Big Bus London’s hop-on, hop-off tour, then these four attractions are included with the London Pass Plus only.

The passes are primarily designed to enable first-time visitors to London to explore as many of the city’s main sights, landmarks and attractions as possible in a short time. It offers an easy, hassle-free way to get the most out of your visit.

The passes are available for 1, 2, 3, 4, 5, 6, 7 or 10-day durations with options to add more days at an additional cost or upgrade to VIP treatment which includes reserved viewing.

The passes and guidebook are delivered digitally for you to access instantly on mobile.

Just scan the pass to enter any of the 100+ attractions.

Quick guide

  • Enjoy access to more than 100 of London’s top attractions, tours, and museums.
  • Buy the London Pass Plus to access London’s top landmarks and attractions via a hop-on hop-off bus tour with over 60 stops including Buckingham Palace, St Paul’s Cathedral and Trafalgar Square.
  • The London Pass Plus also includes entry to The View from the Shard, Madame Tussauds, and the London Eye.
  • Includes a digital guidebook packed with helpful tips and information about each attraction.
  • The London Pass or London Pass Plus can be downloaded instantly onto your mobile phone.
  • The London Pass can be downloaded instantly onto your mobile phone.

⭐️ CLICK HERE TO BUY THE LONDON PASS

FAQs about the London Pass and London Pass Plus

How much does the London Pass or London Pass Plus cost?

The London Pass and London Pass Plus for one day cost from £79 or £109 for adults respectively, and £39 or £79 for children aged 5 – 15 years old. At the other end of the scale, 10-day passes are priced at £194 or £284 for adults, and £104 or £184 for kids. Children under 5 are free when accompanied by a paying adult pass holder. (Prices are correct as of March 2025 and are subject to change.)

Attractions included in the London Pass or London Pass Plus

The London Pass can be used to access over 100 attractions including the following:

London Pass Plus ONLY

• The London Eye

• Madame Tussauds

• The View from The Shard

• 1 day hop on hop off bus tour

Popular attractions

• The View from The Shard

Tower of London

• Windsor Castle

• Westminster Abbey

• London Bridge Experience and London Tombs

• Tower Bridge Exhibition

• ZSL London Zoo

• Kensington Palace

Transportation included in the London Pass

• Thames River Boat (Uber Boat by Thames Clippers – 1-day Hop-on Hop-off)

Museums and galleries

• London Transport Museum

• Foundling Museum

• Household Cavalry Museum

• Charles Dickens Museum

• Guards Museum

• Cartoon Museum

• Estorick Collection of Modern Italian Art

• Wernher Collection at Ranger’s House

• Fan Museum

• London Canal Museum

• London Museum of Water and Steam

• Garden Museum

• Museum of Brands, Packaging, and Advertising

• Museum of London Docklands (with guidebook)

• King’s Gallery

• The Postal Museum

Places of interest

• Shakespeare’s Globe Theatre

• Royal Albert Hall

• Royal Observatory Greenwich

• Old Royal Naval College

• Cutty Sark

• Kew Gardens

• Hampton Court Palace

• Apsley House

• Benjamin Franklin House

• Eltham Palace

• Jewel Tower

• The Monument to The Great Fire of London

• Golden Hinde

• Southwark Cathedral

• Wellington Arch

• Chelsea Physic Garden

Tours and experiences

• Arsenal FC Stadium (Emirates Stadium)

• Chelsea FC Stadium Tour

• Curzon Bloomsbury

• Curzon Mayfair Cinema

• Curzon Soho Cinema

• 30+ London Sights Tour – Top Sights Tours

• Palaces and Parliament Tour – Top Sights Tours

• Jason’s Original Canal Boat Trip

• Kia Oval Ground Tour

• London Bicycle Tour

• London Bicycle Hire

• Brit Movie Tours

• QUEENS Skate, Dine & Bowl

• Twickenham Stadium Tour & Rugby Museum

• Wembley Stadium Tours

London Landmarks

Is the London Pass worth it for me? Can I save money using the London Pass or London Pass Plus?

The best way to work out whether the London Pass or London Pass Plus is going to be the most cost-effective option for you is to compare the cost of visiting the attractions with and without a pass. Remember when you buy a pass that it is for use on consecutive days.

Also consider that while some of the most popular tourist attractions are located in close proximity, which means you can visit quite a few each day, but some will require travel outside the centre of London such as Windsor Castle or Hampton Court.

  • Choose which London attractions you want to see during your visit.
  • If you want to do Madame Tussauds, the London Eye, The View from the Shard, and Big Bus London, then these are included with the London Pass Plus only.
  • Plan your daily itinerary based on the locations of the attractions – plan to visit places that are close together so you don’t waste time travelling.
  • Be realistic – London is tiring so consider how many attractions you can realistically visit in one day and how much time you plan to spend at each.
  • Once you have your list of attractions and itinerary add up the cost of entry for each attraction (remember there are many free attractions and museums in London) Once you have a total it is possible to calculate whether purchasing a London Pass is the most cost effective option for your visit.

Are there certain attractions not included in the London Pass or London Pass Plus?

The London Passes don’t include entry to some attractions. Examples include the London Aquarium, the London Wetland Centre, the London Dungeon, and the Beefeater Gin distillery tour.

According to prices stated on the London Pass website (in March 2025), you could save over £210 by buying a 5 day pass, instead of paying separately for each of 10 attractions.  

Please note that there are many other options to choose from, other than these examples. It’s up to you to work out exactly what you would save, according to where you want to go. 

The following four attractions are some of London’s most popular, and are included with the London Pass Plus only. It’s possible to visit them all by using a one day pass, as per this example, which would save you £55 as compared with standard ticket prices. 

AttractionAdult priceWith London Pass Plus
Madame Tussauds£45Included
The London Eye£42Included
The View from The Shard £38Included
Big Bus London£39Included
TOTAL£164£109 for 1 day pass

If you visited the following 10 attractions in 5 days (which is 2 per day), you could save over £210 by buying a London Pass instead of separate tickets! These are all located close together in the central London area. 

AttractionAdult priceWith London Pass 
Tower of London£35.80Included
Westminster Abbey£30Included
St Paul’s Cathedral £25Included
Kensington Palace£24.70Included
The Dare Skywalk£45Included
30 London sights tour£47Included
London Zoo £41.80Included
Frameless art experience£32Included
Chelsea stadium tour£32Included
Sherlock Escape Rooms£49Included
TOTAL£362.30£149 for 5 day pass

You can also access the same list of attractions with a Go City Explorer Pass.

London PassGo City Explorer
1, 2, 3, 4, 5, 6, 7 or 10 days2, 3, 4, 5, 6 or 7 attractions
96 attractions106 attractions
Click here to find out more or buyClick here to find out more or buy

The Go City Explorer is the best choice if you want to visit from two to seven attractions over a longer, 60 day period. It’s the pass to pick when you want to see less, spread over more days. 

The London Pass is the top pick when you want to visit as many attractions as you can over a period of time between one day and a week, or during ten days. As these passes are valid for consecutive days, they’re ideal for first-time visitors seeing London in a day, a few days, a week, or 10 days.  

Go City owns and operates both passes, and thus the attractions lists are very similar. In a nutshell, the choice between the two comes down to the timeframe you’d like to use your pass in, and the number of attractions you really want to visit. 

Using the London Pass – FAQs

How many attractions can I visit in one day?

When planning how many attractions to visit in a day, be realistic. While it’s easy to visit a number of those located in central London, some – such as Windsor Castle – require you to travel further. 

It depends how long you need at each attraction, too. For example, a trip on the London Eye (included with the Pass Plus only) including queueing, boarding and disembarking could take as little as an hour. 

On the other hand, you might want to spend all day at the Tower of London. A couple of attractions per day is probably a good average to use as a rule of thumb.

Some attractions allow you to use your London Pass more than once. However, for some museums, shows and tours the pass must only be used by one person per attraction. 

Please check before planning your itinerary as there are some which do not permit re-entry after exiting the building.

How long is the London Pass valid?

All passes are valid for 2 years from the purchase date and only become activated after your first attraction visit. Once activated the pass is valid for the number of days purchased.

It is important to activate the pass as early as possible on Day 1 as it is valid from that day (not the time of day)

Do I need to pre-book attractions?

At present some attractions require pre-booking, and some don’t. Check the individual attraction websites for information. It is also a good idea to check opening hours as some places may have special conditions or be closed on certain days of the week.

If you want to visit on weekends, in summer, or around Christmas, pre-booking (where possible) is always advisable.

Can I get a full refund if I change my mind?

Purchase the London Pass from GoCity and receive a full refund if you cancel up to 24 hours in advance.

Are there other city passes available for London?

Another card that may be of interest is the Go City Explorer Pass. With the Explorer Pass, you can:

  • Create your own tour of London with admission to 2, 3, 4, 5, 6, or 7 popular attractions
  • Show your pass at designated ticketing areas to redeem credits for admission and explore London
  • Download your pass on any mobile electronic device or print it at home

Redeem your Explorer credits against 2, 3, 4, 5, 6, or 7 attraction visits. With over 100 monuments, tours, cruises, dining experiences and more to choose from it is easy to create your London itinerary to utilise the pass.

Participating venues include the Tower of London, Westminster Abbey, the Shard, the London Eye, and St. Paul’s Cathedral. Get a handy digital guide with instructions to plan your itinerary.

You have 60 days to use your attraction credits starting with your first choice.

CLICK HERE TO FIND OUT MORE ABOUT THE GO CITY EXPLORER PASS FOR LONDON

Plan your visit to London

London Travel Guide & Itinerary Planner (+ 4 bonus ebooks)

London Travel Guide and itinerary planner.