The London Pass® (Review – Is it a cost-effective option for you?)

Visiting London? Are you considering purchasing the London Pass or London Pass Plus? In this article discover what it is, where you can use it and how to calculate if it is a cost-effective option for you.

FAQs about the London Pass and London Pass Plus

How much does the London Pass or London Pass Plus cost?

The London Pass and London Pass Plus for one day cost from £79 or £109 for adults respectively, and £39 or £79 for children aged 5 – 15 years old. At the other end of the scale, 10-day passes are priced at £194 or £284 for adults, and £104 or £184 for kids. Children under 5 are free when accompanied by a paying adult pass holder. (Prices are correct as of March 2025 and are subject to change.)

Attractions included in the London Pass or London Pass Plus

Is the London Pass worth it for me? Can I save money using the London Pass or London Pass Plus?

The best way to work out whether the London Pass or London Pass Plus is going to be the most cost-effective option for you is to compare the cost of visiting the attractions with and without a pass. Remember when you buy a pass that it is for use on consecutive days.

Also consider that while some of the most popular tourist attractions are located in close proximity, which means you can visit quite a few each day, but some will require travel outside the centre of London such as Windsor Castle or Hampton Court.

• Choose which London attractions you want to see during your visit.

• If you want to do Madame Tussauds, the London Eye, The View from the Shard, and Big Bus London, then these are included with the London Pass Plus only.

• Plan your daily itinerary based on the locations of the attractions – plan to visit places that are close together so you don’t waste time travelling.

• Be realistic – London is tiring so consider how many attractions you can realistically visit in one day and how much time you plan to spend at each.

• Once you have your list of attractions and itinerary add up the cost of entry for each attraction (remember there are many free attractions and museums in London) Once you have a total it is possible to calculate whether purchasing a London Pass is the most cost effective option for your visit.

Are there certain attractions not included in the London Pass or London Pass Plus?

The London Passes don’t include entry to some attractions. Examples include the London Aquarium, the London Wetland Centre, the London Dungeon, and the Beefeater Gin distillery tour.

How much money could a London Pass save you?

According to prices stated on the London Pass website (in March 2025), you could save over £210 by buying a 5 day pass, instead of paying separately for each of 10 attractions.  

Please note that there are many other options to choose from, other than these examples. It’s up to you to work out exactly what you would save, according to where you want to go. 

London Pass Plus

The following four attractions are some of London’s most popular, and are included with the London Pass Plus only. It’s possible to visit them all by using a one day pass, as per this example, which would save you £55 as compared with standard ticket prices. 

Attraction	Adult price	With London Pass Plus
Madame Tussauds	£45	Included
The London Eye	£42	Included
The View from The Shard	£38	Included
Big Bus London	£39	Included
TOTAL	£164	£109 for 1 day pass

London Pass

If you visited the following 10 attractions in 5 days (which is 2 per day), you could save over £210 by buying a London Pass instead of separate tickets! These are all located close together in the central London area. 

Attraction	Adult price	With London Pass
Tower of London	£35.80	Included
Westminster Abbey	£30	Included
St Paul’s Cathedral	£25	Included
Kensington Palace	£24.70	Included
The Dare Skywalk	£45	Included
30 London sights tour	£47	Included
London Zoo	£41.80	Included
Frameless art experience	£32	Included
Chelsea stadium tour	£32	Included
Sherlock Escape Rooms	£49	Included
TOTAL	£362.30	£149 for 5 day pass

London Pass vs Go City Explorer

You can also access the same list of attractions with a Go City Explorer Pass.

London Pass	Go City Explorer
1, 2, 3, 4, 5, 6, 7 or 10 days	2, 3, 4, 5, 6 or 7 attractions
96 attractions	106 attractions
Click here to find out more or buy	Click here to find out more or buy

The Go City Explorer is the best choice if you want to visit from two to seven attractions over a longer, 60 day period. It’s the pass to pick when you want to see less, spread over more days. 

The London Pass is the top pick when you want to visit as many attractions as you can over a period of time between one day and a week, or during ten days. As these passes are valid for consecutive days, they’re ideal for first-time visitors seeing London in a day, a few days, a week, or 10 days.  

Go City owns and operates both passes, and thus the attractions lists are very similar. In a nutshell, the choice between the two comes down to the timeframe you’d like to use your pass in, and the number of attractions you really want to visit. 

Using the London Pass – FAQs

How many attractions can I visit in one day?

When planning how many attractions to visit in a day, be realistic. While it’s easy to visit a number of those located in central London, some – such as Windsor Castle – require you to travel further. 

It depends how long you need at each attraction, too. For example, a trip on the London Eye (included with the Pass Plus only) including queueing, boarding and disembarking could take as little as an hour. 

On the other hand, you might want to spend all day at the Tower of London. A couple of attractions per day is probably a good average to use as a rule of thumb.

Can I visit the same attraction more than once?

Some attractions allow you to use your London Pass more than once. However, for some museums, shows and tours the pass must only be used by one person per attraction. 

Please check before planning your itinerary as there are some which do not permit re-entry after exiting the building.

How long is the London Pass valid?

All passes are valid for 2 years from the purchase date and only become activated after your first attraction visit. Once activated the pass is valid for the number of days purchased.

It is important to activate the pass as early as possible on Day 1 as it is valid from that day (not the time of day)

Do I need to pre-book attractions?

At present some attractions require pre-booking, and some don’t. Check the individual attraction websites for information. It is also a good idea to check opening hours as some places may have special conditions or be closed on certain days of the week.

If you want to visit on weekends, in summer, or around Christmas, pre-booking (where possible) is always advisable.

Can I get a full refund if I change my mind?

Purchase the London Pass from GoCity and receive a full refund if you cancel up to 24 hours in advance.

Are there other city passes available for London?

Another card that may be of interest is the Go City Explorer Pass. With the Explorer Pass, you can:

• Create your own tour of London with admission to 2, 3, 4, 5, 6, or 7 popular attractions
• Show your pass at designated ticketing areas to redeem credits for admission and explore London
• Download your pass on any mobile electronic device or print it at home

Redeem your Explorer credits against 2, 3, 4, 5, 6, or 7 attraction visits. With over 100 monuments, tours, cruises, dining experiences and more to choose from it is easy to create your London itinerary to utilise the pass.

Participating venues include the Tower of London, Westminster Abbey, the Shard, the London Eye, and St. Paul’s Cathedral. Get a handy digital guide with instructions to plan your itinerary.

You have 60 days to use your attraction credits starting with your first choice.

CLICK HERE TO FIND OUT MORE ABOUT THE GO CITY EXPLORER PASS FOR LONDON