The London Pass (Review – Is it a cost-effective option for you?)

Visiting London? Are you considering purchasing the London Pass? In this article discover what it is, where you can use it and how to calculate if it is a cost-effective option for you.

FAQ’s about the London Pass

How much does the London Pass cost?

The London Pass is priced from £104 for adults and £69 for children aged 5 – 15 years old (1-day pass) to £244 adults / £129 children for a 10-day pass. Children under 5 are free when accompanied by a paying adult pass holder. (Prices correct as of June 2024 and are subject to change)

Attractions included in the London Pass

Is the London Pass worth it for me? Can I save money using the London Pass?

The best way to work out whether the London Pass is going to be the most cost-effective option for you is to compare the cost of visiting the attractions with and without a pass. Remember when you buy a pass that it is for use on consecutive days.

Also consider that while some of the most popular tourist attractions are located in close proximity, which means you can visit quite a few each day some will require travel outside the centre of London such as Windsor Castle or Hampton Court.

• Choose which London attractions you want to see during your visit.

• Plan your daily itinerary based on the locations of the attractions – plan to visit places that are close together so you don’t waste time travelling.

• Be realistic – London is tiring so consider how many attractions you can realistically visit in one day and how much time you plan to spend at each.

• Once you have your list of attractions and itinerary add up the cost of entry for each attraction (remember there are many free attractions and museums in London) Once you have a total it is possible to calculate whether purchasing a London Pass is the most cost effective option for your visit.

Are there certain attractions not included in the London Pass?

The London Pass doesn’t include entry to some attractions. Examples include the London Aquarium, the London Wetland Centre, the London Dungeon, and the Beefeater Gin distillery tour. 

How much money could a London Pass save you?

If you visited the following 10 attractions in 3 days, you could save £251 by buying a London Pass instead of separate tickets! These are all located close together in the central London area. 

Attraction	Adult price	With London Pass
Sherlock: Official Live Game	£49	Included
Madame Tussauds	£47	Included
The London Eye	£45	Included
The Dare Skywalk	£45	Included
London Bicycle Tour	£45	Included
London Zoo	£42	Included
Hop-on, hop-off bus tour	£37	Included
The View from The Shard	£37	Included
Tower of London	£35	Included
London Bridge Experience	£33	Included
TOTAL	£415	£164 for 3 day pass

TOTAL SAVING £250+!

London Pass vs Go City Explorer

You can also access the same list of attractions with a Go City Explorer Pass.

London Pass	Go City Explorer
1, 2, 3, 4, 5, 6, 7 or 10 days	2, 3, 4, 5, 6 or 7 attractions
96 attractions	106 attractions
Click here to find out more or buy	Click here to find out more or buy

The Go City Explorer is the best choice if you want to visit from two to seven attractions over a longer, 60 day period. It’s the pass to pick when you want to see less, spread over more days. 

The London Pass is the top pick when you want to visit as many attractions as you can over a period of time between one day and a week, or during ten days. As these passes are valid for consecutive days, they’re ideal for first-time visitors seeing London in a day, a few days, a week, or 10 days.  

Go City owns and operates both passes, and thus the attractions lists are very similar. In a nutshell, the choice between the two comes down to the timeframe you’d like to use your pass in, and the number of attractions you really want to visit. 

Using the London Pass – FAQs

How many attractions can I visit in one day?

Some attractions allow you to use your London Pass more than once. However, for some museums, shows and tours the pass must only be used by one person per attraction.

Please check before planning your itinerary as there are some which do not permit re-entry after exiting the building.

How long is the London Pass valid?

All passes are valid for 2 years from the purchase date and only become activated after your first attraction visit. Once activated the pass is valid for the number of days purchased.

It is important to activate the pass as early as possible on Day 1 as it is valid from that day (not the time of day)

Do I need to pre-book attractions?

At present most of the attractions require pre-booking. Check the individual attraction websites for information. It is also a good idea to check opening hours as some places may have special conditions or be closed on certain days of the week.

Can I get a full refund if I change my mind?

Purchase the London Pass from GoCity and receive a full refund if you cancel up to 24 hours in advance.

Are there other city passes available for London?

Another card that may be of interest is the Go City Explorer Pass. With the Explorer Pass, you can:

• Create your own tour of London with admission to 2, 3, 4, 5, 6, or 7 popular attractions
• Show your pass at designated ticketing areas to redeem credits for admission and explore London
• Download your pass on any mobile electronic device or print it at home

Redeem your Explorer credits against 2, 3, 4, 5, 6, or 7 attraction visits. With over 100 monuments, tours, cruises, dining experiences and more to choose from it is easy to create your London itinerary to utilise the pass.

Participating venues include the Tower of London, Westminster Abbey, the Shard, the London Eye, and St. Paul’s Cathedral. Get a handy digital guide with instructions to plan your itinerary.

You have 60 days to use your attraction credits starting with your first choice.

CLICK HERE TO FIND OUT MORE ABOUT THE GO CITY EXPLORER PASS FOR LONDON

Plan your visit to London